​Nexus - NYCxDesign Festival 2026 Jury

Xiaodi “Amber” Xie is a Los Angeles-based brand strategist, creative director, and multidisciplinary designer working across visual identity, brand systems, packaging, digital experience, and emerging lifestyle concepts. Her practice focuses on building distinctive visual worlds that combine strategic clarity, emotional resonance, contemporary aesthetics, and implementation-ready design.

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Amber is interested in how brands can move beyond static identity systems into more immersive and experience-driven expressions. Her recent creative direction explores future-facing lifestyle branding, collectible design language, poetic urban narratives, and the ways visual systems can transform places, products, and everyday moments into memorable brand experiences.

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With a background in visual communication and brand design, Amber brings a refined, forward-looking perspective to both physical and digital touchpoints. As a jury member for NYCxDesign Festival 2026 — Design Nexus, she brings a perspective shaped by creative direction, brand strategy, visual systems, design implementation, and the evolving relationship between design, emotion, technology, and contemporary life.